Tools
Every marketing tool your team needs, from first question to finished work.
Find the searches worth targeting, see where competitors win, plan and improve content, fix your site, and turn every finding into a task someone owns. Every tool shows its price in credits before you run it.
11 tools available now · 1 in testing · one workspace
What are you trying to do?
12 tools, grouped by what they help you do
Research and discovery
Find the searches worth targeting and see who already wins them.
- Keyword FinderTurn one seed keyword into a shortlist of searches worth your time.Returns: Up to 3,000 related keywords with volume, difficulty, CPC and intentFrom 5 creditsAbout Keyword Finder
- Keyword SnapshotEverything about one keyword before you commit a page to it.Returns: One keyword's volume, difficulty, markets and the 10 pages ranking nowFrom 8 creditsAbout Keyword Snapshot
- Competitor GapFind the searches your competitors win and you don't.Returns: Up to 500 keywords per market, tagged by who ranksFrom 11 creditsAbout Competitor Gap
Content planning
Turn keyword data into topics, structures and writing briefs.
- Content ClustersSee your subject as a map of topics, not a list of keywords.Returns: Keywords grouped into topic clusters with metrics for eachFrom 6 creditsAbout Content Clusters
- Topic FinderDecide what to write next from search data, not a brainstorm.Returns: Up to 12 topics with demand, difficulty and title ideasFrom 5 creditsAbout Topic Finder
- SEO Brief GeneratorGive a writer everything they need to compete for one search.Returns: Competing pages, titles, meta, keywords and an H2/H3 outlineFrom 5 creditsAbout SEO Brief Generator
Content improvement and distribution
Improve what you have, then get more from every piece.
- Content OptimizerMake an existing page work harder without starting again.Returns: Title, meta, Open Graph and keyword suggestions for a page you already haveFree to start · paid actions from 1 creditAbout Content Optimizer
- Repurpose ContentOne article in, a version for every channel out.Returns: Ready-to-post versions for email and six social platformsFrom 2 creditsAbout Repurpose Content
- My ContentEverything you have made, in one place, with a view on what to do next.Returns: One library for drafts, generated and queued contentFree to start · paid actions from 4 creditsAbout My Content
Technical SEO
Find what is broken on your site and what to fix first.
Workflow and execution
Turn findings into tasks with an owner and a date.
AI search visibility
Measure whether AI assistants mention your brand.
- AI VisibilityIn testingHow often AI assistants name your brand, compared with your competitors.Not yet available on the live product, and not priced. It will get its own page when it launches.
How they connect
From a search people make to a task someone finishes.
The tools share one workspace. Findings from Keyword Finder, Keyword Snapshot, Competitor Gap and Site Audit can be sent straight to a project as tasks, so research does not stop at a report.
- 1
Research
Find demand
- 2
Compare
See who wins
- 3
Plan
Structure and brief
- 4
Improve
Optimise and reuse
- 5
Fix
Audit the site
- 6
Ship
Own the work
Pricing
Pay for what you run. See the price first.
Every tool runs on one balance of credits. Nothing is charged until you press a button that shows its price, and a run that fails is refunded.
£1 = 10credits
So one credit is 10p, on one balance for every tool: no subscription per tool.
Beforeyou run
The exact price is on the button. Prices that scale (per market, per page, per platform) say what they scale by.
£0to re-open
Saved Keyword Finder, Snapshot, Competitor Gap, Content Clusters and Site Audit reports open again free.
What each tool starts from
Today's prices, from the catalogue the product charges from.
- Keyword Finderfrom5credits£0.50Full report, per marketFreeRe-opening a saved report
- Keyword Snapshotfrom8credits£0.80Snapshot, per market
- Content Clustersfrom6credits£0.60From your own list, per list
- Competitor Gapfrom11credits£1.10Gap analysis, per market
- Site & SEO Auditfrom10credits£1.00Shallow crawl, per crawl (up to 200 pages)
- Topic Finderfrom5credits£0.50Topic run, per run
- SEO Brief Generatorfrom5credits£0.50Brief, per brief
- Content Optimizerfrom1credit£0.10AI assistant, per messageFreeLoading content to optimise
- Repurpose Contentfrom2credits£0.20Repurpose run, per platform (minimum 2 per run)
- My Contentfrom4credits£0.40Domain suggestions, per runFreeThe content library itself
- AI VisibilityIn testingNot priced yet
- Projects & Tasksfrom2credits£0.20Send a finding to a project, per findingFreeTwo projects per workspace · Sending Site Audit findings
Start with the question you have today.
Create a free account to open the tools. Re-opening saved reports and loading pages into Content Optimizer cost nothing; you buy credits only when you run a paid action, and the price is on the button first.