See what Search engines rank your business for and what Sella says about your industry
Sellable Marketing
Competitor Gap comparison for sellablemarketing.com against one competitor (name blurred) in Nigeria: top missing opportunities, keyword overlap, tag tabs and the full keyword table with positions, volume, KD and CPC.
sellablemarketing.com against one competitor in Nigeria. Real dashboard screenshot of a real run (test workspace). Competitor name blurred.

Research and discovery

Competitor Gap

Find the searches your competitors win and you don't.

Compare your keyword profile with up to three competitors and see the real keywords they rank for that you don't.

Create a free accountSee what it costs

From 11 credits · price shown on the button before you run

Six tags

Every keyword tells you where you stand.

The tabs above the keyword table are the tags. They come from real ranking positions for your domain and each competitor, and a keyword can carry more than one.

Missing
Every competitor ranks and you do not. The clearest gap.
Untapped
At least one competitor ranks, but not all of them, and you do not.
Weak
You rank, but below the best-placed competitor.
Strong
You rank at or above the best-placed competitor.
Shared
You and every competitor rank. A keyword can be shared and weak at once.
Unique
Only you rank. Worth protecting.
Competitor Gap: sellablemarketing.com vs one competitor, NigeriaOpen full size
Competitor Gap comparison for sellablemarketing.com against one competitor (name blurred) in Nigeria: top missing opportunities, keyword overlap, tag tabs and the full keyword table with positions, volume, KD and CPC.
Real dashboard screenshot of a real run (test workspace). Competitor name blurred. The whole result, top to bottom: scroll inside the frame.
  1. 1Tag tabs with countsShared, Missing, Weak, Strong, Untapped and Unique — here 18 keywords are missing.
  2. 2Add to a keyword listKeep the keywords worth pursuing; the price is on the button.
  3. 3Your positionWhere your domain ranks for each keyword; a dash means it does not rank.
  4. 4Each competitor’s positionOne column per competitor, side by side with yours (blurred here).
  5. 5Volume and difficultyDemand and KD for every keyword, with CPC in your market’s currency.

Setting one up

Your domain, up to three competitors, a market.

  • Your domain

    The site you want to grow.

  • Up to three competitors

    The domains you compete with in search, not necessarily in business.

  • Up to three markets

    Priced per market. Organic, paid and Shopping (PLA) keywords are covered.

Competitor Gap form: your domain, competitors, root domain and keyword type per domain, market, and the Compare button priced at 11 credits.
Real dashboard screenshot. Competitor name blurred.

Where to start

  • Which gaps to close first: missing, untapped and weak keywords carry a quick-win score weighted by volume, difficulty and how weakly the best competitor holds its position.
  • Which existing pages to improve, from your weak keywords.
  • Where competitors spend on paid search and Shopping, from the paid and PLA keyword types.

What it costs

Gap analysisper market
11 credits (£1.10)

Prices are in credits. £1 buys 10 credits, so 1 credit is 10p. The price is shown on the button before you run anything. Saved reports (Keyword Finder, Keyword Snapshot, Competitor Gap, Content Clusters and Site Audit) re-open free.

Questions

How many competitors can I compare?

Up to three in one analysis.

Does it cover paid search?

Yes. It covers organic, paid and Shopping (PLA) keywords.

What do the keyword tags mean?

Missing: every competitor ranks and you do not. Untapped: some competitors rank and you do not. Weak: you rank, but below your best competitor. Strong: you rank at or above your best-placed competitor. Shared: you and all competitors rank. Unique: only you rank. Missing, untapped and weak are the opportunities.

How many keywords are compared?

Up to 500 per market, across organic, paid and Shopping (PLA) results.

How is it priced?

Per market, up to three markets in one analysis. The price is on the Compare button before you run it, and a saved comparison re-opens free.

What it does not do

  • Up to three competitors and up to 500 keywords compared per market.
  • Positions are a snapshot at the time of the run.
  • The quick-win score is a disclosed heuristic from the report's own numbers, not a prediction of results.

Where to go next