We do two things: get you ranking on Google, and get you mentioned when someone asks ChatGPT, Claude, Gemini, Perplexity or Copilot. We don't run your Instagram, we don't manage your ad spend, and we don't design logos. If that's what you need, we'll point you to the right page rather than sell you a retainer. What we give you instead is the platform we built to do the work — the same one our own SEO consultants run. You're in Abuja. Your clients might be too, or in Lagos, London or Toronto. Pull live search data for whichever market you're selling into — measured on request, never estimated by a model.
A worked example of a real run. Figures show the shape of a scan's output, not a particular customer's results.
Trusted by 30+ businesses across the UK, US, Europe and Africa.
businesses running search here10 businesses running search here
A PDF. Twelve pages, a chart that goes up, and no way to check any of it. You can't see which keywords they researched. You can't see the volumes they based the plan on. You can't see what your competitors rank for that you don't. When the retainer ends, so does your access — the data was never yours. We do it the other way round. Every scan runs inside your workspace. You see the query, the volume, the difficulty, the source, and the date it was measured. If you stop paying us tomorrow, the workspace and everything in it stays yours.
Each shows its credit price before you run it. Re-opening a run you've already paid for is always free.
Demand, from one seed
One seed term returns up to 1,000 real queries — live volume, difficulty, CPC, intent, and 12 months of history.
1,000 queries from one seed — first five shown
Worked examples on generic queries. Figures show the shape of a run’s output, not a particular customer’s results.
The copilot
Sella has read every run in your workspace and drafts the plan from your numbers rather than from assumptions about your market. It proposes. It never executes — nothing is created until you approve it.
Ask Sella a questionSEMrush starts around $140 a month. Ubersuggest is cheaper but still a monthly subscription you pay whether you run anything or not. We sell credits. £1 buys 10 of them, they never expire, and every tool shows its price on the button before you spend anything.
4 months of work · 164 credits
around $140/month, whether you run anything or not
41 credits for a full research cycle, £1 buys 10
A SEMrush seat at its published starting price as of June 2026; not converted to pounds, because an exchange rate would be out of date by the time you read this. Our figure is the real catalogue cost of the five-run cycle on this page, and a completed run re-opens free.
SEO — what Google ranks you for. AI visibility — what ChatGPT, Claude, Gemini, Perplexity or Copilot say about you when someone asks for a recommendation in your category.
A position. Ten links, and you are one of them or you are not.
For an early-stage team the usual recommendations are HubSpot's free tier, Pipedrive if you want something lighter, and Attio for teams that want to model their own objects. Most founders start free and move once the pipeline outgrows it.
No positions and no links. Either you are in the sentence or the answer is about somebody else.
Same underlying work, two different places your customers now look. We measure both in the same workspace so you're not guessing whether the content you published moved anything.
The queries above are generic examples and the assistant answers are written to show the shape of a response, not captured from a particular run. Your own workspace measures your own category.
Not everyone wants to learn a platform. If you'd rather hand it over, our consultants run these same tools inside your workspace, to your direction, and you watch every scan happen. A monthly retainer, and the data stays yours if you leave.
Because we're here, and we know what running search work from Abuja actually costs you.
A SEMrush seat is billed monthly in dollars whether you run a scan that month or not. With naira volatility and card FX limits, that's not just expensive — it's a bill you can't control the size of. Plenty of good Abuja agencies and freelancers are doing client work with free-tier tools and guesswork because the professional ones are priced for a market they don't earn in. Credits fix the shape of that problem. You top up when the rate suits you, the balance never expires, and a quiet month costs nothing. One client in Wuse, one in Lagos, one in Toronto — same balance, same workspace, no second subscription.
01/The problem
A SEMrush seat is billed monthly in dollars whether you run a scan that month or not. With naira volatility and card FX limits, that is not just expensive — the amount itself is outside your control, and it arrives in the months you earned nothing as reliably as in the months you earned well.
02/What it costs the market
Plenty of capable Abuja agencies and freelancers are doing client work with free-tier tools and instinct, because the professional ones are priced for a market they do not earn in. The strategy is sound and the numbers underneath it were never measured.
03/What changes
You top up when the rate suits you, the balance never expires, and a quiet month costs nothing. One client in Wuse, one in Lagos, one in Toronto — same balance, same workspace, no second subscription.
Keemzy
“I'd been guessing at keywords for three years. The first scan told me the term I'd built my whole homepage around gets forty searches a month. ”
AbdulHakim · Abuja
We ran these numbers on our own platform. Every figure is live Nigerian search data, not an estimate. If you run any of these businesses, that's demand arriving every month whether you show up for it or not — but the useful finding isn't the big numbers, it's which terms are winnable.
“hotels in abuja city” does 8,100 searches a month at difficulty 36. Realistically, a single hotel isn't taking that from the booking platforms. The district terms are a different proposition:
A hotel in Utako can own its own district term. It cannot own the city term.
That gap is invisible without measurement
The distance between the obvious term and the winnable one is not something you can reason your way to. It is the whole reason to run a scan before writing a page rather than after.
The same searches run in every commercial city in the country, and most of them are cheaper to win than Abuja. Two of the rows below are the reason this section exists.
880 a month at difficulty 9, in the largest market in the country, for a sector you may already serve from an Abuja office. Organic does not require a local address.
The map pack does. That distinction is the honest limit below.
Organic travels. The map pack does not.
You can rank organically for “real estate company in Lagos” from an Abuja office, because organic results do not require a local address. You cannot appear in the Lagos map pack without a real presence there, and any tool or agency that tells you otherwise is selling you something. Plan for organic and content in the cities you are expanding into, and the map pack only where you actually have an office.
Kano is the other lesson, and the more expensive one. The city was never the variable — the sector was. One wrong assumption would have cost someone the biggest market in the country outside Lagos, and the only reason we caught it was running a second scan instead of trusting the first conclusion.
If your client flow is steady, fine. Most aren't. Two good months and a quiet one is the normal shape of high-ticket work — you close a client, you deliver for a quarter, you go looking again. A monthly subscription charges you hardest during exactly the stretch when nothing has come in.
A monthly seat
$1,680a year
A SEMrush seat runs roughly $140 a month. That's about $1,680 a year, billed in dollars, whether you win work that month or not.
One full research cycle
£4.1041 credits
£10 buys 100 credits, they never expire, and every tool shows its price on the button before you spend anything.
Credits don't work like that. Run six scans the week you land a retainer. Run nothing in February. February costs nothing.
And the arithmetic on high-ticket work isn't close: a single closed client in real estate, law or luxury property covers more credits than you'll spend on that account all year.
What a full research cycle actually costs
Take a hotel in Utako. One owner, no marketing team, wants to stop paying 18% to the booking platforms.
One booking from one of those district terms pays for it several times over. A monthly SEMrush seat would have cost roughly $140 for the same month, whether the owner ran a single scan or not.
Pick the ones your product or service can actually reach and find out what people there are typing. Some of those cities will surprise you — Kano did us. Some will be empty for your sector and you'll be glad you checked before spending a quarter on content nobody searches for.
Pick the ones your product or service can actually reach.
Either answer is worth having. Neither is a guess.
Free tools are free because they don't tell you enough to act on.
Many tools return brackets, not numbers — “100 to 1K” covers everything from a term worth ignoring to a term worth a quarter of work, and you don't get the resolution to tell which without an active ad account spending money. Free tiers cap you at a handful of lookups a day, which is fine for one keyword and useless for mapping a market. And none of them will show you what your competitors already rank for that you don't, or what an AI assistant says when someone asks it to recommend a firm in your category.
So the work gets done on instinct. You pick the keyword that sounds right, write ten pages against it, and find out nine months later that the volume was never there.
That mistake costs more than the tool. One client lost because you pitched a strategy built on a term with no demand behind it is worth more than years of credits.
One label, three realities. A free tier returns the same string for all of them, and no way to tell which is which without an ad account spending money.
What a free tier gives you
What £10 gives you
We built these tools to be affordable rather than free, because free has a price and it gets charged to your results. £10 gets you started. No subscription, no expiry, no card on file, and every scan you run is real measured data with a date and a source on it.
Run your first scan free — 25 credits, no cardRunning search work from Abuja, for clients anywhere.
Something not covered here? Ask us and we will answer it on this page.
Yes. Pull live volume, difficulty and SERP data for any market you're selling into — Abuja, Lagos, London, anywhere. Where your client is has nothing to do with where you are.
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